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Fresh Ideas, Growing Together

Chicken as Usual

It’s not business as usual, but it’s ‘Chicken as Usual’

Chicken is the #1 protein choice for Canadian consumers and, while Ontarians have adjusted where and what they eat and how they shop amidst the COVID-19 pandemic, Ontario chicken farmers want consumers to know it's 'Chicken as Usual' in terms of the commitment to producing safe, healthy, high quality, Ontario-grown chicken.

We understand that many comforting behaviours and routines, particularly surrounding food, have changed for Ontarians in recent weeks. One thing that has not changed is the commitment of Ontario's chicken farmers, who remain hard at work to ensure chicken production continues across the province!

"While many common, routines have changed recently – and things are definitely not business as usual – Ontario's chicken farmers are on the job and committed to raising safe, healthy, high quality, locally-grown chicken for families and for food banks," said CFO Chair Ed Benjamins.

On behalf of farmer-members, CFO donated $25,000 to Feed Ontario to help aid in their Emergency Response program, which looks to provide pre-packaged emergency food boxes to food banks across the province. The donation will enable Feed Ontario to provide 17,500 meals and snacks to 225,000 people.
 
Want to help? CFO farmers can donate fresh chicken by CLICKING HERE. Donate directly to Feed Ontario by CLICKING HERE.
Follow along and tune in to the Chicken as Usual campaign components below for more information.
 
  • CLICK HERE to read "Ontario chicken farmers adapt to the new normal" on the Toronto Star website.
  • CLICK HERE to read "Ontario chicken farmers working hard to deliver 'Chicken as Usual' for Ontario consumers" press release.
  • An Audio News Release including comments from CFO Chair Ed Benjamins has been disseminated to radio stations across Ontario reaching suburban and rural communities.
  • A series of "homemade" videos featuring CFO farmer-members working hard on their farms across the province have been posted to CFO's Twitter, Facebook and YouTube channels.
    • CLICK HERE to view the Chicken as Usual commercial with District 2 farmer-member and DCR Ralph Deweerd on YouTube.
    • CLICK HERE to view the Chicken as Usual commercial with District 8 farmer-member and DCR Steve DeVries on YouTube.
    • CLICK HERE to view the Chicken as Usual commercial with District 8 farmer-member and DCR Wendy Lantz on YouTube
    • CLICK HERE to view the Chicken as Usual commercial with District 1 farmer-member Orrie Alexander.
    • CLICK HERE to view the Chicken as Usual commercial with District 1 farmer-member Tyler Elliott.
    • CLICK HERE to view the Chicken as Usual commercial with District 9 farmer-member Justin Lalonde / CLIQUEZ ICI pour la version française.
    • CLICK HERE to view the Chicken as Usual commercial with District 3 farmer-member Kyle Cornelissen.
    • CLICK HERE to view the Chicken as Usual commercial with District 2 farmer-members Jos, Eric and Marie-José.
    • CLICK HERE to view the Chicken as Usual commercial with District 9 farmer-member & DCR Chris Klompmaker.
  • CFO's Social Networking channels including Twitter, Facebook and YouTube have been populated with the advertisements below highlighting the hard work of Ontario chicken farmers and their commitment to 'Chicken as Usual'.
Please check back regularly as this section will continue to be updated with more materials from the campaign!