Fresh Ideas, Growing Together

CFO Industry Insight meeting shows strong support for sector-wide collaboration

GUELPH, ON – JULY 17, 2019 – Chicken Farmers of Ontario (CFO) hosted chicken industry and associated value chain stakeholders in Guelph, Ontario at the CFO Industry Insight meeting. The event was attended by numerous industry representatives, including primary processors, value-added food processors, feed manufacturers, veterinarians, transporters, hatcheries, government, academia and other allied industry partners.
 
The Industry Insight meeting is an opportunity for stakeholders to collaborate and align on Ontario chicken industry initiatives and growth prospects. Primary topics at the 2019 summer meeting included a mid-year report from the CFO Board, an update on the launch of the 2019 Ontario Chicken Innovation Award – which gives primary processors, value-added food processors, food retailers, restaurants or foodservice operators the chance to win additional kilograms of supply for bringing new, innovative chicken products to consumers – and a collaborative discussion on how to address risks to the chicken industry, hosted by facilitator Bryan Boyle & Associates.
 
CFO was also joined by Cheryl Firby, V.P. Agricultural Operations and Industry Relations at Maple Leaf Foods Inc. and newly appointed Chair of the Association of Ontario Chicken Processors (AOCP), who gave a presentation on the importance of aligning priorities amongst all industry partners to continue to make the industry stronger.
 
“As always, CFO finds immense value in industry collaboration and maintaining strong relationships with our stakeholders,” said Ed Benjamins, Chair, CFO. “Coming together on a regular basis leads to effective strategy development, information sharing, and innovation across the entire industry value chain.”
 
“At CFO, we endeavor to continually engage partners across the industry through building positive, productive relationships,” said Rob Dougans, President & CEO, CFO. “Through collaboration, we can effectively advance Ontario’s business performance for shared success by building value and shaping the future, together.”  
 
The CFO Board of Directors would like to thank all participants for their contributions to the meeting. All insights gained will be taken into consideration as the Board works to develop the CFO Strategic Plan 2019 – 2022. Strategic Plan 2019 – 2022 will lay the foundation to move the industry forward, and ensure CFO continues to stay abreast of, ahead of, and responsive to consumer and industry trends.
 
The next Industry Insight meeting will take place in Fall 2019. Specific dates and location details will be published on the ontariochicken.ca website shortly.
 
CLICK HERE for more information on the Ontario Chicken Innovation Award.
 
CLICK HERE to read further details on the recent Industry Insight meeting.