Fresh Ideas, Growing Together

CFO is Feeding the Frontline

Nominations Now Open to Recognize Frontline Workers

BURLINGTON, ON – June 21, 2021 – Chicken Farmers of Ontario (CFO) announces the launch of the “Feeding the Frontline” campaign to thank and recognize Ontario’s frontline workers that continue to deliver essential goods and services – helping to keep us safe, healthy, and fed.

Through the CFO Cares program, chicken farmers will award fifteen frontline workers with a chicken
dinner for them and their family*, and the opportunity to direct a substantial donation of chicken to a
local food bank or organization of their choice.**

Nominations are now open. Local, provincial, and federal elected officials, as well as CFO farmers,
are invited to nominate their community frontline heroes.

Nominations will close on July 23, 2021. Winners will be selected by random draw in early August.

“The COVID-19 pandemic continues to challenge Ontario families, routines and local businesses,”
said Murray Opsteen, Co-Chair of the CFO Cares Working Group and 1st Vice-Chair of CFO. “Ontario chicken farmers thank all frontline workers for their ongoing commitment and service to local
communities across the province, and as a token of our appreciation the CFO Cares program is
launching the Feeding the Frontline campaign.”

To be eligible, nominees must be frontline essential workers consistent with Ontario government
definitions, including but not limited to: first responders, health care workers, education workers,
agri-food manufacturing workers, community support and social workers, and critical retail workers.

CFO farmers and elected officials can CLICK HERE to submit a nomination today!

“Chicken farmers continue to work hard to deliver safe, healthy, locally-grown chicken for Ontario
families and food banks,” said Andrea Veldhuizen, Co-Chair of the CFO Cares Working Group and
CFO Board Director for District 4. “The Feeding the Frontline campaign is one way that the CFO Cares program is building on our commitment to support local communities across the province and
recognize those who are on the frontlines of this pandemic.”

The “Feeding the Frontline” campaign is made possible through the CFO Cares program.

Launched in 2015, CFO Cares is a collaborative initiative that enables farmers to donate up to 300
locally-grown chickens each year. Over 500 CFO family farms are participating in the program and
donating fresh, healthy, locally-grown chicken to Ontarians in need.

Follow along: @OntarioChicken #FeedingTheFrontline

* Chicken dinner may not exceed a value of $150 and CFO retains the right to adjust the value and/or limit the number of persons included.
** The selected local food bank, organization, or establishment must meet public health food handling standards and be able to logistically accept the donation.

Media Inquiries:
Kathryn Goodish
Senior Director, Communications and Stakeholder Relations, CFO
E: l P: 289.288.4201